Judydoll

2025

Judydoll is a globally recognized Chinese beauty brand under JOY Group, widely known for pioneering the iron mascara category, and officially entered the Indonesian market in 2024. I worked within the Social Commerce team as an E-commerce Designer, focusing on TikTok Shop and Shopee. My scope covered all sales-driven visual assets, including PDP design, OBS Live visuals, CPAS/Ads creatives, Shop-in-Shop (SIS) assets for Shopee, and affiliate live materials. As a fast-beauty brand, Judydoll launches up to two new products per month, requiring agile execution and high adaptability.

On a day-to-day basis, I ensured every payday and double-date campaign was fully supported by optimized visuals across all e-commerce touchpoints. This included frequent PDP updates, live commerce visuals, promotional banners, and ad creatives. Due to the high-volume nature of sales campaigns, peak periods required fast turnaround while maintaining consistency and performance. I was also fully responsible for CPAS/Ads design, working closely with the team to support conversion and revenue goals.

During my time handling Judydoll, I contributed to several key launches and campaigns, including the Multiuse Balm launch, SPF Pink Cushion & Two-Way Cake launch, Curling Iron Mascara launch, and the Girl Math campaign with Sandy (Clash of Champions) and Ciara Brosnan. I also managed one freelance designer to support production needs. After four months, I was promoted to handle Joocyee’s end-to-end visual design, reflecting the trust placed in my performance and leadership in a fast-paced e-commerce environment.

Key Achievements:

Delivered 500+ design outputs across e-commerce, ads, and live commerce within a 3-month period.
Led e-commerce visual execution, including PDP design, OBS Live visuals, and CPAS/Ads, refreshed at least twice monthly for sales campaigns.
Increased TikTok PDP engagement, achieving 1,500+ page views with a 3.78% CTR through optimized PDP visuals.
Boosted Shopee PDP performance to 125,000+ product views with a 2.19% CTR.
Raised brand awareness through CPAS/Ads, generating 430+ link clicks, achieving 9.25 ROAS within a 7-day campaign.
Supported sales growth by driving 65+ product purchases through CPAS/Ads design execution.
Designed OBS Live assets for TikTok and Shopee, enabling smoother promotional flow and improved live shopping performance.
Increased TikTok Live Enter Room Rate (ERR) to 5% through engaging OBS Live visuals.
Fully responsible for OBS Live design across all bi-monthly sales campaigns, ensuring consistency and campaign readiness.