Colette Lola
2021-2022
Colette Lola is a bakery under ISMAYA which was founded on 2012. During my internship at Colette & Lola, I was involved in the end-to-end creative process for the brand’s digital content. My main responsibilities included designing visual assets, assisting in production and post-production for photoshoots and video content, and writing copy for social media platforms.
I worked closely within a compact marketing team consisting of 1 Marketing Manager, 1 Social Media Specialist, 1 Graphic Designer, and myself, collaborating on daily content planning, campaign execution, and brand collaborations. This experience helped me understand how cross-functional collaboration supports cohesive brand communication, while strengthening my ability to contribute effectively in a fast-paced team environment.
Key Achievements:
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Designed 150+ digital and offline visual assets for social media and promotional campaigns.
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In charged of creating in-store and marketing collaterals, including store banners, employee pins, promo brochures, hampers catalogs (CNY & Eid), guides, and greeting cards.
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Produced 15+ motion graphic videos within 6 months for digital campaigns.
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Handled visual assets and copywriting for Colette & Lola x Filma collaboration, including motion videos, TikTok ads, and food delivery platform banners (GoFood, GrabFood, Traveloka Eats).
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Led concept development and brainstorming with the marketing team for the Filma collaboration, including visual direction, color palette, illustration style, content ideas, and KOL selection.
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Managed food styling and on-set execution for multiple photoshoots (Chinese New Year, Eid, Easter, Filma campaigns) with overlapping deadlines.
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Wrote 100+ social media captions within 6 months, supporting brand tone and engagement.
Design Scope:
Photo-styling
Digital-Imaging
Social Media Design
Video Motion Graphic
Offline Design
Copywriting
Overview of My Contribution through:
Hampers for Occasional Events
Chinese New
Year Hampers 2022
Job Description:
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Food styling
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Photoshoot for product
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Catalog design
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Layouting catalog
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Post-production editing
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Digital imaging for social media
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Copywriting
Easter Seasonal Cake
& Cake Pops
Job Description:
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Food styling
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Photoshoot for product
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Post-production editing
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Digital imaging for social media
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Copywriting
Eid Fitr Hampers
x Grinn Living
Job Description:
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Food styling
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Photoshoot for product
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Post-production editing
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Digital imaging for social media
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Copywriting
Colette x Filma
Job Description:
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Food styling
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Photoshoot for product
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Design and layouting for bundle menus for in-store.
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Post-production editing
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Digital imaging for social media
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Video editing for reels
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In charge of KOLs
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Copywriting
Colette Lola x Joey
Job Description:
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Food styling
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Photoshoot for product
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Post-production editing
Overview of My Contribution through:
Instagram Feeds & Story Design
for Daily Contents
Since it was impossible to set new photo props for every photo product,
I had to do digital imaging the products with free-dowloaded stock photos.
Here are the examples of how I did digital imaging, I would show you the before-after digital imaging
photos. Can you spot the differences?:)
Overview of My Contribution through:
Design for Instagram Daily Content
P.S. You can click the photo and it will direct you to the original link of the Instagram feed posts.
@colettelola
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