Mom's Recipe
Silky Pudding

2022-2023

While working at North Kreatif Agency, I handled the Silky Pudding brand and was fully responsible for its social media visuals and content execution. I was given full creative authority to manage the design direction of the social media daily content.

During my involvement, Silky Pudding underwent a rebranding and became Mom’s Recipe Silky Pudding. I led the visual transition, adjusting the design approach to reflect the new brand

identity while maintaining existing brand recognition.

The main challenge was shifting the brand concept without losing top-of-mind awareness, while managing high-volume content and tight deadlines. Through strategic visual consistency and adaptable design execution, I supported the brand’s repositioning and continued engagement on social media.

Key Achievements:

Designed 100+ visual assets contents for Mom’s Recipe Silky Pudding for 4 months, supporting daily social media posting.
Produced 30+ motion graphic videos within 4 months for digital campaigns.
Led the visual transition during the rebranding, ensuring a smooth shift in social media content and design direction.
Contributed to 5,000+ Instagram follower growth in 4 months through consistent, daily visual content.
Maintained strong visual consistency across social media platforms throughout the rebranding phase.